The Asian Business Association of Whitehorse Inc. (ABAW) is a dynamic, not-for-profit organisation dedicated to fostering economic and cultural connections between Asia and Australia. While our roots lie in strengthening Australia–China business relations, our mission extends to empowering multicultural business communities and promoting local economic development across Victoria.​

ABAW offers a wide range of support services to business owners, entrepreneurs, and professionals—from strategic guidance to networking and advocacy—delivered by a team of experienced and passionate industry leaders. What sets us apart is our commitment to inclusivity and public engagement. Through flagship events, such as major cultural festivals and community fundraisers, we strive to bring people together, strengthen cross-cultural understanding, and build lasting partnerships that benefit the broader community.​

Our signature event, the Box Hill Chinese Lunar New Year Festival, is one of Melbourne’s most iconic multicultural celebrations. The 2025 festival, held on February 1st, was a resounding success, drawing over 100,000 attendees who enjoyed a vibrant program featuring lion and dragon dances, cultural performances, interactive workshops, and a spectacular fireworks display. The event was graced by the presence of Prime Minister Anthony Albanese and Opposition Leader Peter Dutton, underscoring its significance in Victoria’s cultural calendar.​

With deep insight into Chinese business culture and strong ties to key stakeholders in China, ABAW is uniquely positioned to help businesses engage with Asian markets through targeted, culturally informed initiatives.​

At our core, we believe collaboration and diversity are the cornerstones of a thriving society—and we’re proud to be building those bridges every day.​