Photography credit to Nan Media*
The Asian Business Association of Whitehorse
ABAW is a non-profit organisation, with a strong commitment to fostering business relationships between Australia and Asia.
The organisation has a mission to promote and facilitate trade and investment between the Australia-China, but also has a strong focus on building local community and economic development. ABAW has a team of dedicated and experienced professionals who can provide the necessary expertise, guidance, and support to our business members and the wider public. In addition, we also organise community festivals and fundraising events to benefit the community, which are all open to the general public, which makes us stand out from many other ethnic associations that cater exclusively to their own members. We encourage and promote cross-cultural exchange and collaboration because we believe it takes the whole community to make any significant changes to society.
Our largest and most well-known event is the Chinese Lunar New Year festival held in Box Hill annually which attracts more than 100 thousand attendees each year. In 2022 the Prime Minister and other MP’s made appearances at the festival, as well as many business leaders from around Melbourne making it the most premier Chinese Lunar New Year festival in Melbourne.
ABAW has a deep understanding of the Chinese business culture and has established relationships with key business leaders and organisations in China. This knowledge and expertise helps us in executing targeted and effective campaigns that resonates with the Chinese audience.